The Importance of Communicating Wins

All of us in the media department at Metra frequently refer to ourselves as “scrappy.” That doesn’t mean we aren’t prepared, it doesn’t mean we aren’t focused and driven. It means we put things together in the best way possible with the limited resources and tools at our disposal.

And we do so quite well, I would say. Our small team has accomplished the same level of work that entire armies achieve at other agencies and firms. We rely on each other and our unique skillsets to drive our goals forward, sometimes learning along the way just in time to make a huge positive impact on our company’s public image. We aren’t always the polished team some expensive PR agencies have at their disposal, but we are still responsive and adaptable, getting the job done proactively, effectively, and on time. So, scrappy we are. We wear it proudly.

I love to share this aspect of my team. I look forward to sharing these wins, big and small. As I think more on it, it’s an amazing way to drive all of us forward together and not get too hung up on the small stuff. We take our hits on the chin and learn what to do better next time. And when we knock it out of the park, it’s exhilerating. There really is not a more effective team-building and engagement method than taking the time to reflect on your body of work and know that each peice of that portfolio has had an immense effect on the agency’s public image.

I will keep this part with me in all of my future professional opportunities, wherever they lead me. It’s so important to communicate these wins, either amongst your team or to those who may want to know, or even just to yourself as you review that video or project one last time before publishing. Of course, it’s important to stay humble, but it’s also a blessing to know your worth and value your work.

So I say don’t be afraid to try new things and test your limits. Build up your reputation as you also develop the brand’s. It’s a big thing to craft a good message and deliver it. It’s a whole other thing to know how to leverage limited resources and still make a huge impact.